About Eden Ross
Eden Ross is the Director of United First National Real Estate, overseeing the company’s operations across the Bay of Plenty. With an impressive corporate background spanning the pharmaceutical, beauty, and mortgage broking industries, Eden brings a wealth of leadership experience from both business ownership and senior executive roles.
Eden’s expertise in the property sector is underpinned by her deep understanding of the lending industry and strengthened by her involvement in residential and commercial property investment, as well as development projects. Her strategic insight and hands-on experience enable her to navigate the complexities of the real estate market with clarity and confidence.
Fluent in both Mandarin and English, Eden holds an MBA from Massey University and is known for her visionary leadership and ability to foster high-performing, values-driven teams. She is passionate about cultivating a workplace culture defined by trust, collaboration, and continuous growth. This focus has been central to the ongoing success and expansion of United First National throughout the region.
Eden’s forward-thinking approach, combined with her financial acumen and cross-industry perspective, continues to shape a dynamic and people-first real estate business, positioning it for long-term growth.
